Lead Qualificationat the speed of signal.

A raw lead hits your form. Seconds later it's enriched, scored, routed to the right rep with a full context brief — and logged in your CRM. No spreadsheets, no manual research, no missed follow-ups.

Typical build time3–5 weeks
Agent count4–5 agents
Response time< 60 seconds
IntegrationsCRM · Slack · Forms

Five agents.
One qualified opportunity.

Each agent owns one job and hands off cleanly. The result: every inbound lead is enriched, scored, and routed before a human has time to open their laptop.

Agent 00
Orchestrator
Supervisor · Pipeline manager
+

Receives the incoming lead signal, sequences all downstream agents, and ensures ICP rules and routing logic are applied consistently across every run.

Tools
Lead listenerState machineRule enforcer
Agent 01
Enricher
Data pull · Company intel
+

Takes the email or domain from the form submission and pulls company size, industry, funding stage, tech stack, and LinkedIn presence from enrichment APIs.

Tools
Apollo / ClearbitLinkedIn lookupDomain resolver
Agent 02
Scorer
ICP fit · Intent signals
+

Scores the enriched lead against your ICP — company size, industry, role, budget signals — and applies an intent layer based on form answers and behaviour data.

Tools
Scoring modelICP matcherIntent analyser
Agent 03
Router
Assignment · Context brief
+

Assigns the lead to the right sales rep based on territory, vertical, or round-robin rules. Drafts a one-page context brief and fires it to Slack — immediately.

Tools
Routing rulesSlack APIBrief generator
Agent 04
CRM Writer
Sync · Log · Update
+

Creates or updates the contact and deal in your CRM — enriched data, score, assigned rep, and a full activity log — so the pipeline is always clean and current.

Tools
HubSpot / SalesforceDedup checkerField mapper

Demo request in.
Rep briefed in Slack in 44 seconds.

A Series B SaaS founder fills in your demo form at 11:03. By 11:03:44 the lead is enriched, scored 87/100, assigned to your enterprise rep, and sitting in HubSpot as a hot opportunity.

live trace · live trace · demo request · 11:03:00processing
Orchestrator
Supervisor · State machine
coordinating handoffs
Enricher
Data pull
idle
Scorer
ICP · Intent
idle
Router
Assignment
idle
CRM Writer
Sync
idle
Done
Complete
idle
Orchestrator
Supervisor · State machine
coordinating handoffs
agents
Enricher
Data pull
idle
Scorer
ICP · Intent
idle
Router
Assignment
idle
CRM Writer
Sync
idle
Done
Complete
idle

What we need from you.

🎯
ICP definition

Company size, industry, title, budget signals — what a perfect lead looks like. We use this to build and calibrate the scoring model.

📋
Lead sources

Which forms, ad platforms, or inbound channels feed the pipeline. We wire listeners to each source so nothing gets missed.

🔌
CRM access

API credentials for your CRM (HubSpot, Salesforce, Pipedrive). We map your field schema before touching anything.

🗂
Routing rules

How leads are assigned — by territory, vertical, deal size, or round-robin. We encode these so routing is automatic and auditable.

💬
Slack workspace

Where rep notifications land. We set up a dedicated channel and tailor the brief format to what your team actually needs to act fast.

🔒
NDA

We sign before anything is shared. Standard, no-nonsense.

From kick-off to live.

01
Discovery
Week 1

Map lead sources, define ICP criteria, audit CRM field schema, agree routing rules.

02
Build
Weeks 2–3

Wire enrichment APIs, build scoring model, connect CRM, set up Slack notifications.

03
Test & tune
Week 4

Run 50 real leads through the pipeline, calibrate scoring thresholds with your sales team.

04
Go live
Week 5

Cut over to live traffic. We monitor the first two weeks and adjust as patterns emerge.

Leads slipping through the cracks?

Book a free 30-minute scoping call. We'll look at your lead volume, your current qualification process, and tell you exactly what's automatable — and what isn't.